The algorithm loves consistency—and so does your audience. Posting regularly on social media keeps your brand top-of-mind and shows you’re active and reliable. It also gives your followers more chances to engage, share, and connect with your content. Inconsistent posting can make your business look unprofessional or inactive. But showing up with value—week after week—builds credibility, grows your reach, and strengthens your brand over time. In short: stay visible, stay relevant, stay consistent.