If you run a local business, local SEO is a game changer. When people search “near me” or for a service in your city, you want to be the first result. Local SEO includes optimizing your Google Business Profile, using local keywords, and collecting customer reviews. These strategies help your business appear on maps and in top search results. The result? More calls, foot traffic, and real customers in your area. Ignoring local SEO means you’re invisible to people actively looking for what you offer.;